About
YieldLift's mission is to bridge the gap between supply and demand with unparalleled access and expertise, ensuring optimal monetization for publishers. YieldLift is a leader in ad tech, pioneering innovative solutions that reshape digital advertising and set new benchmarks for industry excellence and client success. Our publisher solutions elevate your monetization and activate your pages to reach peak revenue potential.
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Founded in 2008, OpsCo is a leading provider of digital monetization and operations solutions.
As a Google-certified Ad Manager 360 Platform Partner, we provide Ad Manager accounts, connections and support to qualified publisher partners in the United States and Canada. We also provide white-label private programmatic exchange services and digital-ad trafficking and fulfillment services.
Companies that work with OpsCo bring in more digital revenue and carry less digital-operations expense than peer publishers not working with OpsCo. Our client-focused team has decades of experience working for some of the industry's largest publishers and is entirely U.S.-based.
YieldLift provides publishers with a suite of sophisticated monetization strategies:
YIELD OPTIMIZATION
YieldLift's advanced algorithms analyze a publisher's ad inventory in real-time and dynamically allocate that inventory to the ad networks, exchanges, and direct advertisers that will pay the highest CPMs. This ensures publishers are getting the maximum value for every ad impression.
DEMAND AGGREGATION
YieldLift integrates with hundreds of demand sources, including the major ad networks, exchanges, and programmatic platforms. This gives publisher access to a vast pool of advertiser demand to compete for the inventory.
ADVANCED AD SERVING
YieldLift's ad server provides granular controls and insights to help publishers manage, optimize, and analyze the performance of their ad delivery.
HEADER BIDDING
YieldLift's header bidding technology allows multiple demand sources to bid concurrently on a publisher's ad impressions, driving up yield.
AUDIENCE MONETIZATION
YieldLift helps publishers leverage first-party user data to create valuable audience segments that can be targeted by advertisers at premium CPMs.
The
YieldLift
toolkit 
Viewable
Boost content visibility, revenue, and engagement by incentivizing self-promotion and increasing user retention.
Bidder
Unlock next-gen bidder technology with fast, competitive, and integrated solutions.
ActiveFill
Optimize impressions with diverse demand sources, server-to-server technology, 100% backfill, and comprehensive reporting for performance insights.
Boost
Generate additional viewable inventory by leveraging directly sourced Viewable PMPs, resulting in a potential increase of up to 30% through a single line script.